The Core Principles We Teach and Use Are

Why not?
Never Give up, Never!
Good Enough, Usually isn't!
One who makes important decisions makes mistakes.
What is good for one is good for all. Rising water lifts all boats.
What you plant is going to grow. What you grow you are going to eat.
Since everyone makes mistakes, learn from them so you don't have to repeat them.
The greatest mistakes are choosing to not make decisions or failing to learn from them.
A company is a living organization of individuals. Equipment does not say please and thank-you!
In the streams of life to stop swimming is to be carried where you may not want to go.
Improvements are made incrementally by individuals not programs or equipment.
If you are not moving forward your are being carried backwards. 
Every Individual has their own unique gifts and abilities.
It is everyone's job to set goals.
Clear Goals give clear results.
Competitors aren't your enemies. 
Not doing your best robs everyone.
Customers are our life blood without them we have no business.
Customers are not always right, but they are always the customers!
Every individual who runs a small business and is the Boss of at least one employee.
We are the experts! It is our job to help educate customers into making intelligent decisions.
Working short handed is the goal. It's efficient because more gets done with less.  
There are no employees, only future supervisors and business owners.
Appearances do matter to your customers. Friends don't pay you.
There is always time to do it right the second time.
Do it right the first time.
It pays.